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Wouldn't you know...
Last week, everyone is bemoaning how YouTubs is a litigation nightmare. "Once they start making money, everyone's going to sue them," "They're a copyright nightmare." "All the big movie companies are going to pounce on them."
Now look how different things look. Google, one of the smartest companies on earth, just decided to purchase this organization. Here's the press release.
No doubt, Google will have a pleasant time figuring out how to make lots of money by syndicating its advertiser network to video viewers.
Yowsers. While they're busy making big deals, they are also quitely buying up entire radio networks, brokering other 'traditional media' deals in TV and newspapers. If nothing else, Google is certainly jumping on the opportunity to apply their proprietary, world's best, advertiser network platform and delivery technology.
You readers think this is as crazy as I do?
5 Comments:
I hate to bemoan this whole drama, but I realized today that I'm so over companies just making money. I actually sat here writing an e-mail to Daniel Primack of PE Week Wire asking what the big deal was about Google & YouTube...
Okay so Google spent a ton of money to buy viewership so that it can put AdSense ads on YouTube pages, or maybe even insert ads into the videos. Google's going to make a lot of money from ad revenue and other marketing opportunities (see lame PAris Hilton YouTube channel). It now controls 50+% of the online video market, and will now become the dominant ruler of all things online video... but my reaction was much like the drive-thru window in Dude where's my car, "And den?"
I finally came to the conclusion that for an Internet company, especially an evolving company like Google, to simply make more money is ...kinda boring.
Agreed. Though it wouldn't be so boring if I had bought at IPO time.
In the economist they entitled their article on this “two kings get together” Basically I guess Google bough its worst enemy while it could. Maybe because they were board but it sounds like a smart move to me.
http://www.economist.com/business/displaystory.cfm?story_id=8031159
Norma, I think you're right. And they bought up YouTube before their other search competitors could. Plus, I imagine people like Rupert Murdoch (of Fox and many newspapers, magazines, and tv shows) and others would eventually have shown interest in YouTube. Google is just quick as lightning.
Hey Guys!
Great podcast!
Sagax: I think you could buy a bunch of office chairs. One for each day of the year or something like that.
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Academik: I think it's really interesting to hear about all these things that are coming up even if I can not use them right now. After all I am sure one day I will.
P.S. nice try with my last name :)
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As soon as youmail works in Mexico I will definetly check it out.
And I have actually not listened to a book in a while. I am more of a paper reading kind of girl, but I will give it a try. Thanks for the tip.
Have a great week!
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